We were tasked with creating the brand for a new product launched by New Zealand Gold Merchants: Goldsaver. Their goal is to make gold (and silver) ownership accessible to everyday savers — not just large-scale investors.
 

The brand design focuses on digital growth and smart investment, and the addition of the ‘save’ accents add a unique and playful element. We created a rich, golden colour palette and complemented it with clean, minimalist typography that feels contemporary, appealing to an audience looking for a modern alternative to traditional banking. We focused on what, why and how for the website and digital assets, keeping the design clean and simple, supporting the simplicity of the product and process involved.